Environmental Drivers for Sustainability in Indian Firms

Abstract

Deteriorating environmental conditions fueling activism and legislation have necessitated companies to be environmentally responsive and many companies are doing the same by weaving environmental value drivers into their business strategies. This case study compares the deployment of environmental drivers by four Indian companies- two each from manufacturing and services sector. The study finds that though service companies do not ignore environmental value drivers, manufacturing companies use them more extensively.

Keywords: Sustainability, envrionmental drivers, business strategy