How Resilient are Fast-Fashion Retail Stores?

25 Pages Posted: 9 Feb 2022 Last revised: 9 May 2022

See all articles by Victor Martinez-de-Albeniz

Victor Martinez-de-Albeniz

IESE Business School - University of Navarra

Diego Aparicio

University of Navarra, IESE Business School

Jordi Balsach

University of Navarra - IESE Business School

Date Written: March 5, 2022

Abstract

The economic consequences of the COVID-19 pandemic have been devastating for physical retailers, especially for non-necessities such as fashion. But how bad exactly? How costly is a lockdown? We currently lack precise guidance. We report granular estimates on three dimensions that affected shopping behavior: lockdown and partial mobility restrictions, the local spread of the pandemic near the store, and travel shocks. While first- and second- wave lockdowns were fundamental drivers, consumer fear and tourism were also responsible for sales drops. Our results indicate a severe and heterogeneous retail impact, and inform important implications going forward.

Keywords: Fast-Fashion, Offline Stores, Retailing, COVID-19, Lockdowns, Policies

JEL Classification: C8, D12, D22, L81, R3

Suggested Citation

Martinez-de-Albeniz, Victor and Aparicio, Diego and Balsach, Jordi, How Resilient are Fast-Fashion Retail Stores? (March 5, 2022). Available at SSRN: https://ssrn.com/abstract=4005883 or http://dx.doi.org/10.2139/ssrn.4005883

Victor Martinez-de-Albeniz

IESE Business School - University of Navarra ( email )

Avenida Pearson 21
Barcelona, 08034
Spain

Diego Aparicio (Contact Author)

University of Navarra, IESE Business School ( email )

Carrer d'Arnus i de Gari, 3-7
Barcelona
Spain

Jordi Balsach

University of Navarra - IESE Business School ( email )

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
160
Abstract Views
619
rank
268,569
PlumX Metrics