Graphic Health Warnings and Plain Packaging in the Philippines: Results of Online and Household Surveys

ASOG WORKING PAPER 22-002

60 Pages Posted: 28 Mar 2022

See all articles by Gayle Amul

Gayle Amul

University of Geneva; Ateneo de Manila University - Ateneo School of Government

Eunice Mallari

Ateneo School of Government

John Rafael Arda

Ateneo School of Government

Alen Josef Santiago

Ateneo School of Government

Joanne Yoong

National University of Singapore (NUS)

Date Written: January 27, 2022

Abstract

In this study, the researchers contribute to the local evidence on the effects of graphic health warnings in cigarette packaging and potential impact of standardized plain packaging in the Philippines. Despite the differences in the design of the online (convenience sample) and household (more representative sample) survey, it is important to note the similarities in the implications of the results, even with the variance in quantitative magnitude.

The survey results show that current measures on graphic health warnings in the Philippines have room for improvement and policymakers should consider the potential for plain packaging of cigarettes to motivate smokers to quit and discourage Filipinos from smoking when effectively implemented in the Philippines.

Based on the results of this study and also considering the demographic nuances between the results of the online and household, it is recommended that the Department of Health considers the following attributes for any proposal for plain packaging regulations in the Philippines: (a) size and location of the graphic health warning on the pack, (b) location and visibility of the brand name, (c) the colors on the pack, and (d) noticeability of the warnings on the pack.

Keywords: tobacco, graphic health warning, plain packaging

Suggested Citation

Amul, Gianna Gayle and Mallari, Eunice and Arda, John Rafael and Santiago, Alen Josef and Yoong, Joanne, Graphic Health Warnings and Plain Packaging in the Philippines: Results of Online and Household Surveys (January 27, 2022). ASOG WORKING PAPER 22-002, Available at SSRN: https://ssrn.com/abstract=4018705 or http://dx.doi.org/10.2139/ssrn.4018705

Gianna Gayle Amul (Contact Author)

University of Geneva ( email )

102 Bd Carl-Vogt
Genève, CH - 1205
Switzerland

Ateneo de Manila University - Ateneo School of Government ( email )

ASOG – Ateneo de Manila University Loyola Heights
Quezon City, Metro Manila 1108
Philippines

Eunice Mallari

Ateneo School of Government ( email )

ASOG – Ateneo de Manila University Loyola Heights
Quezon City, Metro Manila 1108
Philippines

John Rafael Arda

Ateneo School of Government ( email )

ASOG – Ateneo de Manila University Loyola Heights
Quezon City, Metro Manila 1108
Philippines

Alen Josef Santiago

Ateneo School of Government ( email )

ASOG – Ateneo de Manila University Loyola Heights
Quezon City, Metro Manila 1108
Philippines

Joanne Yoong

National University of Singapore (NUS) ( email )

1E Kent Ridge Road
NUHS Tower Block Level 7
Singapore, 119228
Singapore

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