Graphic Health Warnings and Plain Packaging in the Philippines: Results of Online and Household Surveys
ASOG WORKING PAPER 22-002
60 Pages Posted: 28 Mar 2022
Date Written: January 27, 2022
In this study, the researchers contribute to the local evidence on the effects of graphic health warnings in cigarette packaging and potential impact of standardized plain packaging in the Philippines. Despite the differences in the design of the online (convenience sample) and household (more representative sample) survey, it is important to note the similarities in the implications of the results, even with the variance in quantitative magnitude.
The survey results show that current measures on graphic health warnings in the Philippines have room for improvement and policymakers should consider the potential for plain packaging of cigarettes to motivate smokers to quit and discourage Filipinos from smoking when effectively implemented in the Philippines.
Based on the results of this study and also considering the demographic nuances between the results of the online and household, it is recommended that the Department of Health considers the following attributes for any proposal for plain packaging regulations in the Philippines: (a) size and location of the graphic health warning on the pack, (b) location and visibility of the brand name, (c) the colors on the pack, and (d) noticeability of the warnings on the pack.
Keywords: tobacco, graphic health warning, plain packaging
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