What Impact Can Internal Social Media PR Have on Organisational Culture? Results from three consecutive interview studies concerning internal social media within 500 German companies, 2013- 2019

10 Pages Posted: 24 Mar 2022

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Marc Preisinger

affiliation not provided to SSRN

Date Written: 2021

Abstract

The impact that Public Relations can have on
society in general and even more on organization internally in special, has not been examined
sufficiently in the past. According to Verčič et al.
(2020, p. 11), “that our field has not adequately
addressed this aspect of our existence, which has
led to reputa-tional issues such as public relations being construed mostly as “spin doctoring”
on behalf of corporate or similar interests”. In
this context, the following paper invites to take
a small look on the precise impact that Internal
Social Media PR can have on organizational culture.

Keywords: Social Media

JEL Classification: Sievert, H. & Preisinger, M. (2021): What Impact Can Internal Social Media PR Have on Organisational

Suggested Citation

Sievert, Holger and Preisinger, Marc, What Impact Can Internal Social Media PR Have on Organisational Culture? Results from three consecutive interview studies concerning internal social media within 500 German companies, 2013- 2019 (2021). Available at SSRN: https://ssrn.com/abstract=4036509 or http://dx.doi.org/10.2139/ssrn.4036509

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

Marc Preisinger

affiliation not provided to SSRN

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