Has COVID-19 Permanently Changed Online Consumption Behavior?

29 Pages Posted: 23 Feb 2022

See all articles by Hiroyasu Inoue

Hiroyasu Inoue

University of Hyogo, Graduate School of Information Science; Japan Science and Technology Agency (JST); RIKEN Center for Computational Science

Yasuyuki Todo

Waseda University

Date Written: February 22, 2022

Abstract

This study examines how the COVID-19 pandemic has affected online consumption using data from a major online shopping platform in Japan. Our particular focus is the effect of two measures of the pandemic, i.e., the number of positive cases of COVID-19 and the declaration of states of emergency to mitigate the pandemic. We find that both measures promoted online consumption at the beginning of the pandemic, but their effect then faded in later periods. In addition, online consumption is found to have returned to normal after states of emergency ended, and the overall time trend in online consumption excluding the effects of the two measures was also stable during the first two years of the pandemic. These results suggest that the effect of the pandemic on online consumption is temporary and will not persist after the pandemic.

Keywords: Consumer behavior, Online consumption, Online shopping, COVID-19; State of emergency; Stay at home; BtoC

Suggested Citation

Inoue, Hiroyasu and Todo, Yasuyuki, Has COVID-19 Permanently Changed Online Consumption Behavior? (February 22, 2022). Available at SSRN: https://ssrn.com/abstract=4040973 or http://dx.doi.org/10.2139/ssrn.4040973

Hiroyasu Inoue (Contact Author)

University of Hyogo, Graduate School of Information Science ( email )

7-1-28 Minato-jima, Minami-machi
Chuo-ku
Kobe, Hyogo 650-0047
Japan

Japan Science and Technology Agency (JST) ( email )

Kawaguchi Center Building
4-1-8, Honcho, Kawaguchi-shi
Saitama, 332-0012
Japan

RIKEN Center for Computational Science ( email )

7-1-26 Minatojima-minami-machi, Chuo-ku
Kobe, Hyogo 650-0047
Japan

Yasuyuki Todo

Waseda University ( email )

1-104 Totsukamachi, Shinjuku-ku
tokyo, 169-8050
Japan

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