Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics

Journal of the Association for Consumer Research (2022), Vol. 7, no. 3

56 Pages Posted: 11 Apr 2022

See all articles by Shreyans Goenka

Shreyans Goenka

Pamplin, Virginia Tech

Manoj Thomas

Cornell University - Samuel Curtis Johnson Graduate School of Management

Date Written: April 1, 2022

Abstract

Research has shown that conservatives tend to oppose the distribution of welfare to other people. However, are conservatives less likely than liberals to accept welfare for themselves? We find that the difference in liberals' and conservatives' welfare enrollment depends on whether the welfare program has a work requirement policy. A natural field experiment shows that when the supplemental nutritional program (SNAP) had a work requirement, liberals and conservatives were equally likely to enroll in this program. In the absence of a work requirement, conservatives were less likely than liberals to enroll in it. Follow-up experiments replicate this result and demonstrate the underlying mechanism: conservatives' adherence to binding moral values (loyalty, authority, and purity; Graham, Haidt and Nosek 2009) makes them hesitant to accept welfare without a work requirement. Policymakers can deploy marketing messages to mitigate this effect and boost conservatives' enrollment in such welfare programs.

Suggested Citation

Goenka, Shreyans and Thomas, Manoj, Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics (April 1, 2022). Journal of the Association for Consumer Research (2022), Vol. 7, no. 3, Available at SSRN: https://ssrn.com/abstract=4048424 or http://dx.doi.org/10.2139/ssrn.4048424

Shreyans Goenka (Contact Author)

Pamplin, Virginia Tech ( email )

United States

Manoj Thomas

Cornell University - Samuel Curtis Johnson Graduate School of Management ( email )

353 Sage Hall
Ithaca, NY 14853
United States
607-255-7207 (Phone)
607-254-4590 (Fax)

HOME PAGE: http://forum.johnson.cornell.edu/faculty/mthomas/

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