Digital Micro-Entrepreneurship in Peer-to-Peer Accommodation Sector: Evidence from Sri Lanka

Munasinghe, L. M., Gunawardhana, T., Wickramaarachchi, N. C., & Ariyawansa, R. G. (2022). Digital Micro-entrepreneurship in Peer-to-Peer Accommodation Sector: Evidence from Sri Lanka. Journal of Management and Entrepreneurship Research, 2(2), 119-133. https://doi.org/10.34001/jmer.2021.12.02.2-22

15 Pages Posted: 4 Apr 2022

See all articles by Lasika Madhawa Munasinghe

Lasika Madhawa Munasinghe

Department of Estate Management and Valuation, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura

W.H.T. Gunawardhana

University of Sri Jayewardenepura

N.C. Wickramaarachchi

University of Sri Jayewardenepura

RG Ariyawansa

Department of Estate Management and Valuation, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura

Date Written: March 4, 2022

Abstract

Objective: Digital micro-entrepreneurship in the tourism and hospitality industry is a novel phenomenon driven by accommodation sharing platforms like Airbnb. The purpose of the study is to explore the attributes, motivations, perceptions, benefits, and challenges faced by entrepreneurs in the peer-to-peer accommodation sector driven by the Airbnb Platform. Research Design & Methods: This study used a qualitative research design that followed inductive content analysis assisted by thematic analysis of semi-structured interviews with twelve micro-entrepreneurs who provide peer-to-peer accommodations in Sri Lanka. Findings: Peer-to-Peer accommodation entrepreneurs were motivated mainly by the curiosity to try Airbnb, followed by monetary and social gains. Amidst several challenges, such as the uncleanliness of some guests and violation of house rules, peer-to-peer micro-entrepreneurs enjoy their role as hosts and are satisfied with the overall hosting experience. Implications & Recommendations: The study provided peer-to-peer accommodation hosts a sense of empowerment and an opportunity to make their voice heard, which is crucial in developing an impartial public debate to develop the right policies for the peer-to-peer accommodation sector in Sri Lanka. Contribution & Value Added: The study contributes to the existing body of knowledge on entrepreneurship in the informal sector by viewing Airbnb hosts as informal microentrepreneurs with distinct attributes, motives, perceptions, benefits and challenges while providing valuable insights for various stakeholders in the industry.

Keywords: digital entrepreneurship, micro-entrepreneurship, peer-to-peer accommodation, Airbnb, Sri Lanka

JEL Classification: L26, L83, O33, O53

Suggested Citation

Munasinghe, Lasika Madhawa and Gunawardhana, W.H.T. and Wickramaarachchi, N.C. and Ariyawansa, RG, Digital Micro-Entrepreneurship in Peer-to-Peer Accommodation Sector: Evidence from Sri Lanka (March 4, 2022). Munasinghe, L. M., Gunawardhana, T., Wickramaarachchi, N. C., & Ariyawansa, R. G. (2022). Digital Micro-entrepreneurship in Peer-to-Peer Accommodation Sector: Evidence from Sri Lanka. Journal of Management and Entrepreneurship Research, 2(2), 119-133. https://doi.org/10.34001/jmer.2021.12.02.2-22, Available at SSRN: https://ssrn.com/abstract=4052695

Lasika Madhawa Munasinghe (Contact Author)

Department of Estate Management and Valuation, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura ( email )

Sri Lanka

W.H.T. Gunawardhana

University of Sri Jayewardenepura ( email )

Nugegoda
Gandodawila
Gangodawila, Nugegoda 10250
Sri Lanka

N.C. Wickramaarachchi

University of Sri Jayewardenepura ( email )

Nugegoda
Gandodawila
Gangodawila, Nugegoda 10250
Sri Lanka

RG Ariyawansa

Department of Estate Management and Valuation, Faculty of Management Studies and Commerce, University of Sri Jayewardenepura ( email )

Sri Lanka

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