Auswirkungen von Sponsorship-Verkuendungen auf die Aktienkurse von Sportartikelherstellern (On the Impact of Sponsorship Anouncements on Stock Prices)

Schriftenreihe des Instituts für Empirie & Statistik der FOM Hochschule Band 28, 2022

36 Pages Posted: 20 Apr 2022

See all articles by Frank Lehrbass

Frank Lehrbass

L*PARC (Lehrbass Predicitive Analytics and Risk Consulting); FOM University of Applied Sciences for Economics and Management; University of the Bundesbank

Luca Rebeggiani

FOM University of Applied Sciences

Julian-Sebastian Schmidt

affiliation not provided to SSRN

Date Written: March 17, 2022

Abstract

German Abstract: In dieser paneloekonometrischen Studie werden mittels eines SURE-Modells die Auswirkungen von Sponsorhip-Verkuendungen auf die Aktienkurse fünf grosser Sportartikelhersteller untersucht. Es zeigt sich, dass keine signifikanten Effekte zu verzeichnen sind.

English Abstract: This study uses panel econometrics (SURE) to investigate if sponsorship anouncements are beneficial for the stock prices of related firms. It turns out that the anouncements do not have a significant impact.

Note: Downloadable document is is in German.

Keywords: event study, sports, marketing

JEL Classification: G14, C58

Suggested Citation

Lehrbass, Frank and Lehrbass, Frank and Rebeggiani, Luca and Schmidt, Julian-Sebastian, Auswirkungen von Sponsorship-Verkuendungen auf die Aktienkurse von Sportartikelherstellern (On the Impact of Sponsorship Anouncements on Stock Prices) (March 17, 2022). Schriftenreihe des Instituts für Empirie & Statistik der FOM Hochschule Band 28, 2022, Available at SSRN: https://ssrn.com/abstract=4060150

Frank Lehrbass (Contact Author)

L*PARC (Lehrbass Predicitive Analytics and Risk Consulting) ( email )

Dusseldorf
Germany

HOME PAGE: http://lehrbass.de

FOM University of Applied Sciences for Economics and Management ( email )

Toulouser Allee 53
Dusseldorf, 40476
Germany

University of the Bundesbank ( email )

Schloss
Hachenburg, 57627
Germany

Luca Rebeggiani

FOM University of Applied Sciences ( email )

Leimkugelstarsse 6
Essen, 45141
Germany
+4915258742117 (Phone)

Julian-Sebastian Schmidt

affiliation not provided to SSRN

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