Understanding Purchase Intention of Electric Vehicles (EV) among Gen-Z Users in China

Asia Pacific Journal of Business, Humanities, & Education

107 Pages Posted: 6 Apr 2022

Date Written: March 18, 2022

Abstract

Electric Vehicles (EVs) are in high demand in many cities in China. In fact, industry reports show that the Chinese market is one of the largest with huge growth potential for the electric vehicle industry. Despite that, less is known on the impact of the consumer buying decision of EVs in China. Following this, the study aims to understand the key factors influencing the purchase of EVs in China. Specifically, this study will bridge the gap between consumers’ decision-making process by incorporating the key factors relevant to current purchase of EVs in China from a Stimulus-Response theory perspective. An empirical study using online survey questionnaires approach is proposed which, will be beneficial for both manufacturers and distributors in their sales and distribution strategy.

Keywords: Electric vehicles, SOR theory, Brand trust, Brand loyalty, China

JEL Classification: M, M1, M2, M3

Suggested Citation

Ong Chuan Huat, Dr, Understanding Purchase Intention of Electric Vehicles (EV) among Gen-Z Users in China (March 18, 2022). Asia Pacific Journal of Business, Humanities, & Education, Available at SSRN: https://ssrn.com/abstract=4060480

Dr Ong Chuan Huat (Contact Author)

SEGi University Kota Damansara ( email )

9 Jalan Teknologi
Petaling Jaya, 47810
Malaysia

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