Why Operational Context Matters: Realizing the Full Potential of Supply Chain Resilience Surveys

30 Pages Posted: 3 May 2022

See all articles by Morris A. Cohen

Morris A. Cohen

University of Pennsylvania - The Wharton School

Shiliang Cui

Georgetown University - McDonough School of Business

Sebastian Doetsch

WHU - Otto Beisheim School of Management

Ricardo Ernst

Georgetown University - McDonough School of Business

Arnd Huchzermeier

WHU - Otto Beisheim School of Management

Panos Kouvelis

Washington University in St. Louis

Date Written: April 3, 2022

Abstract

At a time when massive shocks such as the COVID pandemic and semiconductor chip shortages continue to disrupt supply chains around the world, multiple market research and consulting surveys have been conducted to identify supply chain resilience strategies. However, it is difficult for managers to develop actionable strategies based on findings from such surveys, because of a lack of context of the reported decisions and because the results are aggregated over multiple levels. In this article, we analyze how such surveys can be adjusted to reveal more differentiated findings. Two recommendations have been identified: Using the supply chain as the unit of observation and adding questions to understand the operational context of the supply chain. We then illustrate the recommended methodology with three company examples.

Keywords: supply chain resilience, consulting surveys, supply chain archetypes, operational characteristics

Suggested Citation

Cohen, Morris A. and Cui, Shiliang and Doetsch, Sebastian and Ernst, Ricardo and Huchzermeier, Arnd and Kouvelis, Panos, Why Operational Context Matters: Realizing the Full Potential of Supply Chain Resilience Surveys (April 3, 2022). Available at SSRN: https://ssrn.com/abstract=4074109 or http://dx.doi.org/10.2139/ssrn.4074109

Morris A. Cohen

University of Pennsylvania - The Wharton School ( email )

Philadelphia, PA 19104
United States

Shiliang Cui

Georgetown University - McDonough School of Business ( email )

3700 O Street, NW
Washington, DC 20057
United States

Sebastian Doetsch (Contact Author)

WHU - Otto Beisheim School of Management ( email )

Burgplatz 2
Vallendar, 56179
Germany

Ricardo Ernst

Georgetown University - McDonough School of Business ( email )

37th and O Streets, NW
Washington, DC 20057
United States

Arnd Huchzermeier

WHU - Otto Beisheim School of Management ( email )

Burgplatz 2
Vallendar, 56179
Germany
+49-261-6509380 (Phone)
+49-261-6509389 (Fax)

HOME PAGE: http://www.whu.edu/prod

Panos Kouvelis

Washington University in St. Louis ( email )

One Brookings Drive
Campus Box 1156
St. Louis, MO 63130-4899
United States

HOME PAGE: http://www.panoskouvelis.info

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