Study on Consumer Behavior for Electric Vehicles Assuming Different and Equal Prices​

34 Pages Posted: 4 Apr 2022


This paper provides an insight into motivational reasons for consumers to adopt Electric Vehicles assuming same and different prices for EVs and traditional vehicles. Referring to consumer behavior, it shows that consumers are rather image and status driven than truly environmentally concerned when adopting EV. Likewise, it allows to understand the barriers for the adoption of this type of vehicles. The study offers an empirical approach with a sample set of more than 2.000 responses. Different logit models are estimated to explore the factors that influence the likelihood of adopting an EV, while focusing on demographic variables, car attributes and external environmental factors. It is found that age, being male and having children, education, living in urban areas, and having had previous experience influence positively to the adoption of EVs. If prices were the same, adoption for EVs seems less attractive. Better infrastructure and information availability help to promote EVs.

Keywords: Electric Vehicles Consumer behaviorConsumer attitudesPricingBuying intentionsSustainability issues

Suggested Citation

Buhmann, Kathrin Monika, Study on Consumer Behavior for Electric Vehicles Assuming Different and Equal Prices​. Available at SSRN: or

Kathrin Monika Buhmann (Contact Author)

affiliation not provided to SSRN ( email )

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