Breaking the Silence - Group Discussions, Social Pressure, and the Adoption of Health Technologies

59 Pages Posted: 17 Apr 2022

See all articles by Silvia Castro

Silvia Castro

Ludwig Maximilian University of Munich (LMU)

Clarissa Mang

Ludwig Maximilian University of Munich (LMU)

Date Written: April 11, 2022

Abstract

Social pressure and stigma can hinder the adoption of available technologies, especially in the context of sensitive health issues. We run a field experiment on the take-up of menstrual products in Bangladesh and test a discussion-based intervention. We vary participation in group discussions designed to break the silence around menstruation, where participants share their personal experiences. We find positive effects on the willingness to pay for a known menstrual product (sanitary pads) and on the adoption of a new technology (anti-bacterial menstrual underwear). Our results show changes in restrictive social norms around purchasing the products and lower perceived stigma around menstruation in general.

Keywords: Social norms, social pressure, stigma, technology adoption, group discussions, menstrual health management, menstrual hygiene, adverse health behavior

JEL Classification: D91, I12, I15, O12

Suggested Citation

Castro, Silvia and Mang, Clarissa, Breaking the Silence - Group Discussions, Social Pressure, and the Adoption of Health Technologies (April 11, 2022). Available at SSRN: https://ssrn.com/abstract=4081416 or http://dx.doi.org/10.2139/ssrn.4081416

Silvia Castro (Contact Author)

Ludwig Maximilian University of Munich (LMU) ( email )

Geschwister-Scholl-Platz 1
Munich, DE Bavaria 80539
Germany

Clarissa Mang

Ludwig Maximilian University of Munich (LMU) ( email )

Geschwister-Scholl-Platz 1
Munich, DE Bavaria 80539
Germany

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