Framing Follows Business Models: How Major Private Data Processors Frame the Privacy Problem

HIIG Discussion Paper Series No. 2022-04

27 Pages Posted: 17 Apr 2022

See all articles by Jörg Pohle

Jörg Pohle

Alexander von Humboldt Institute for Internet and Society

Date Written: 2022

Abstract

This study, conducted in 2016, analyses how four major internet-related data processing companies – Google, Facebook, Amazon, and Apple – frame privacy in their privacy policies, and how their framing of privacy is related to their particular business models. Using a security engineering approach for analysing privacy policies, the analysis is not limited to just explicit definitions and framings, but will also reveal aspects of how the companies view the privacy problem which are expressed only implicitly in the privacy policies. The analysis shows how these companies want to be seen with respect to their role as data processors – as threats to their users’ privacy, as mediators, as ‘innocent bystanders’, or even as privacy protectors –, and how these self-defined images reflect their business models.

Keywords: Privacy, Document analysis, Framing, Business models, Policy documents, Technology design

Suggested Citation

Pohle, Jörg, Framing Follows Business Models: How Major Private Data Processors Frame the Privacy Problem (2022). HIIG Discussion Paper Series No. 2022-04, Available at SSRN: https://ssrn.com/abstract=4082029 or http://dx.doi.org/10.2139/ssrn.4082029

Jörg Pohle (Contact Author)

Alexander von Humboldt Institute for Internet and Society

Französische Straße 9
Berlin, 10117
Germany

HOME PAGE: http://www.hiig.de

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