Silenced on Social Media: The Gatekeeping Functions of Shadowbans In The American Twitterverse

41 Pages Posted: 29 Apr 2022 Last revised: 12 Oct 2022

See all articles by Kokil Jaidka

Kokil Jaidka

National University of Singapore (NUS) - Department of Communications and New Media

Subhayan Mukerjee

University of Pennsylvania, Annenberg School for Communication

Yphtach Lelkes

University of Pennsylvania - Department of Political Science

Date Written: April 20, 2022

Abstract

Algorithms play a critical role in steering online attention on social media. Many have alleged that algorithms can perpetuate bias. This study audited shadowbanning, where a user or their content is temporarily hidden on Twitter. We repeatedly tested whether a stratified random sample of American Twitter accounts (n = 25,000) had been subject to various forms of shadowbans. We then identify the type of user and tweet characteristics that predict a shadowban. In general, shadowbans are rare. We find that accounts with bot-like behavior were more likely to face shadowbans, while verified accounts were less likely to be shadowbanned. The replies by Twitter accounts that posted offensive tweets and tweets about politics (from both the left and the right) were more likely to be downtiered. The findings have implications for algorithmic accountability and the design of future audit studies of social media platforms.

Keywords: platforms, Twitter, censorship, audit, shadowbans, text analysis

Suggested Citation

Jaidka, Kokil and Mukerjee, Subhayan and Lelkes, Yphtach, Silenced on Social Media: The Gatekeeping Functions of Shadowbans In The American Twitterverse (April 20, 2022). Available at SSRN: https://ssrn.com/abstract=4087843 or http://dx.doi.org/10.2139/ssrn.4087843

Kokil Jaidka (Contact Author)

National University of Singapore (NUS) - Department of Communications and New Media ( email )

Singapore
Singapore

Subhayan Mukerjee

University of Pennsylvania, Annenberg School for Communication ( email )

Philadelphia, PA
United States

Yphtach Lelkes

University of Pennsylvania - Department of Political Science ( email )

Stiteler Hall
Philadelphia, PA 19104
United States

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