Crypto-Currencies: Can Investors Rely on them as Investment Avenue?

9 Pages Posted: 10 May 2022

See all articles by Manu Vasudevan Unni

Manu Vasudevan Unni

St. Claret College, Bangalore

Rudresh S

St. Claret College, Bangalore

Date Written: May 5, 2022

Abstract

The purpose of this study is to examine investors’ perceptions about investing in crypto-currencies. We think that investors trust in crypto-currencies is largely driven by crypto-currency comprehension, trust in government, and transaction speed. This is the first study to examine crypto-currencies from the investor’s perspective. Following that, we discover important antecedents of crypto-currency confidence. Second, we look at the government's role in crypto-currencies. The importance of this study is: first, crypto-currencies have the potential to disrupt the current economic system as the debate is all about impact of decentralization of transactions; thus, further research into how it affects investors trust is essential; and second, access to crypto-currencies. Finally, if Fin-Tech companies or banks want to enter the bitcoin industry may not attract huge advertising costs as well as marketing to soothe clients' concerns about investing in various digital currencies The research sheds light on indecisiveness in the context of marketing aspects adopted by demonstrating investors are aware about the crypto.

Keywords: crypto-currencies, faith, investors, government, fin-tech, marketing, investment, anxious

Suggested Citation

Unni, Manu Vasudevan and S, Rudresh, Crypto-Currencies: Can Investors Rely on them as Investment Avenue? (May 5, 2022). Available at SSRN: https://ssrn.com/abstract=4100949 or http://dx.doi.org/10.2139/ssrn.4100949

Manu Vasudevan Unni (Contact Author)

St. Claret College, Bangalore ( email )

Bangalore
India

Rudresh S

St. Claret College, Bangalore ( email )

Bangalore
India

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