Instruments and Objectives; explaining the News Media Bargaining Code

20 Pages Posted: 2 Jun 2022

See all articles by Rod Sims

Rod Sims

Australian National University

Date Written: May 23, 2022

Abstract

Australia's News Media Bargaining Code has been rightly praised as world leading. It has seen over A$200m paid from Google and Facebook to Australian media companies; small, medium and large. There have been some criticisms but nearly all criticise the Code for not doing what it never sought to do. Instead, it was targeted to balancing the bargaining power between the digital platforms and news media businesses, which it was successful in doing, so that commercial deals could be done.

Keywords: Journalism, media, Google, Facebook.

JEL Classification: D, L.

Suggested Citation

Sims, Rod, Instruments and Objectives; explaining the News Media Bargaining Code (May 23, 2022). Available at SSRN: https://ssrn.com/abstract=4116964 or http://dx.doi.org/10.2139/ssrn.4116964

Rod Sims (Contact Author)

Australian National University ( email )

ANU College of Asia and the Pacific
J.G. Crawford Building, #132, Lennox Crossing
Canberra, Australian Capital Territory 0200
Australia
+61478320234 (Phone)

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