Corporate Reputation and Market Reaction: Evidence from FinTech Industry

Abstract

In this paper, we examine the impact of corporate reputation on FinTech firms. Using a unique hand-collected dataset of customer complaints, violations, hacks/data breaches, and lawsuits; we find that markets negatively react to violation announcements, especially for lawsuits. Our findings show that despite their popularity, corporate wrongdoing is skyrocketing and can negatively impact FinTech firms. These findings have implications for FinTech management, stakeholders, and investors.