Business Strategies in Innovative and Non-Innovative Firms in Canada

Statistics Canada Working Paper 73

38 Pages Posted: 7 Aug 1996

See all articles by John R. Baldwin

John R. Baldwin

Statistics Canada - Microeconomic Analysis Division

Joanne Johnson

Statistics Canada

Date Written: February 1995


This study investigates differences in the policies being pursued by innovative and non-innovative firms. It focuses on a broad group of strategies in marketing, finance, production, management and human resources and asks whether there are key areas in which the strategies being followed by innovative and non-innovative firms differ. It also asks how the activities of firms in each of these areas differs. Finally, it compares the performance of innovative and non-innovative firms. The study finds that innovative firms place a greater emphasis on management, human resources, marketing, financing, government programs and services, and production efficiencies. In most of these areas, innovative firms pursue activities more intensively. Finally, innovative firms are more successful than non-innovative firms.

JEL Classification: M0, M1, L10, L21

Suggested Citation

Baldwin, John R. and Johnson, Joanne, Business Strategies in Innovative and Non-Innovative Firms in Canada (February 1995). Statistics Canada Working Paper 73, Available at SSRN: or

John R. Baldwin (Contact Author)

Statistics Canada - Microeconomic Analysis Division ( email )

24 Floor - R.H.Coats Building
Tunney's Pasture
Ottawa, Ontaria K1A 0T6
613-951-8588 (Phone)
613-951-5403 (Fax)

Joanne Johnson

Statistics Canada ( email )

Ottawa, Ontario
613-951-3547 (Phone)

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