Naijacomedy: A Legit Ingenious and Traditional Entrepreneurial Laughter within the Digital Ecosystems and Jurisprudence
Academia Letters, November 2021
11 Pages Posted: 7 Jul 2022
Date Written: November 2021
Abstract
Nollywood, the Nigerian audiovisual industry is among the world’s biggest film industries currently. Globally, Hollywood of the United States and Bollywood of India occupy the first and second position hierarchically in terms of cinematic impact. One of the derivatives creations of the classical Nollywood is the birth of a subset industry, which this paper refers to as Naijacomedy. This short paper seeks to analyze the intersection of a strong copyright regime and indigenous creativity using traditional and ingenious Nigerian comedy, that began initially from a place of sheer recreation and entertainment but has become a niche entrepreneurial brand as a focal take off point in the discussion on the African creative industries.
Keywords: Comedy, Nollywood, copyright, digital copyright, Nigeria, African films, creativity
JEL Classification: k12, k33, k10, k13
Suggested Citation: Suggested Citation