Exploring the Effects of New Framing Techniques for Greenhouse Gas Emissions

33 Pages Posted: 15 Jun 2022

See all articles by Xun Ji

Xun Ji

Beijing Wuzi University

E.O.D Waygood

Polytechnique Montreal

Bobin Wang

Université Laval - Faculté des Sciences et Génie

Hamed Naseri

Polytechnique Montreal

Alex Loiselle

affiliation not provided to SSRN

Ricardo Daziano

Cornell University

Zachary Patterson

Concordia University

Matthew Feinberg

University of Toronto - Organizational Behavior and Human Resource Management

Abstract

This study aims to develop better framing techniques for presenting greenhouse gas emissions information. To improve on previous research, two new hedonic framings (new emoticons, tree scale), one injunctive norm framing (thumbs up/down), one visual framing (pressure gauge), and two moral foundation framings (patriotic goal and dirty air scale) are introduced and applied to the current Natural Resources Canada vehicle labels. Discrete choice experiments were used to evaluate the effectiveness of different framing techniques represented by the willingness to pay (WTP) for emissions. The survey region is extended to six provinces of Canada and two subsamples were tested: car owners, those who plan to own a vehicle. Of the frames tested, the new emoticon resulted in the greatest increase in WTP. Those who intend to buy were not as strongly influenced by the framings. The upper three stages of climate change concerns have a positive WTP irrespective of the framings.

Keywords: Climate change, Information framing, Vehicle choice, Willingness to pay (WTP), Climate Change Stage of Change (CC-SoC)

Suggested Citation

Ji, Xun and Waygood, E.O.D and Wang, Bobin and Naseri, Hamed and Loiselle, Alex and Daziano, Ricardo and Patterson, Zachary and Feinberg, Matthew, Exploring the Effects of New Framing Techniques for Greenhouse Gas Emissions. Available at SSRN: https://ssrn.com/abstract=4137231 or http://dx.doi.org/10.2139/ssrn.4137231

Xun Ji

Beijing Wuzi University ( email )

Chaoyang North Rd
Tongzhou, Beijing
China

E.O.D Waygood

Polytechnique Montreal ( email )

Bobin Wang (Contact Author)

Université Laval - Faculté des Sciences et Génie ( email )

1033, Pavillon Alexandre-Vachon
Quebec City, Quebec G1K 7P4
Canada

Hamed Naseri

Polytechnique Montreal ( email )

Canada

Alex Loiselle

affiliation not provided to SSRN ( email )

No Address Available

Ricardo Daziano

Cornell University ( email )

Ithaca, NY 14853
United States

Zachary Patterson

Concordia University ( email )

Matthew Feinberg

University of Toronto - Organizational Behavior and Human Resource Management ( email )

United States

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