POPULARITAS DAYA TARIK WISATA PANTAI DI BALI SEBELUM DAN MASA PANDEMI COVID-19 MENURUT WISATAWAN DOMESTIK (Popularity of Beach Tourism Attraction in Bali before and Time of the COVID-19 Pandemic by Domestic Tourists)

Abstract

Beach tourist attraction is a mainstay attraction for Bali Destinations in addition to cultural attractions. This study uses the Google Trends Tool to determine the popularity of four beach tourist attractions in Bali, namely Kuta Beach, Sanur, Pandawa, and Melasti. Kuta Beach as one of the favorite tourist destinations is the mainstay of Bali tourism. Kuta Beach is the location to enjoy the beautiful sunset panorama on the island of Bali. Sanur Beach is a beach known as Sunrise or sunrise. Pandawa Beach is located in Kutuh Village, South Kuta, Kab. Badung, Bali Province. The construction of various infrastructures such as roads and other supporting facilities continues to be carried out in this area. The results of the analysis show that from the beginning of 2000 to the end of 2021, all beach tourist attractions have decreased in popularity. Kuta Beach Tourism Attraction is the most popular beach tourist attraction since the last five years, then in second position is Pandawa Beach, third is Sanur Beach, and the last position is Melasti Beach. The segmentation of beach tourism attractions in Bali is local Balinese tourists, and domestic tourists who come from DI Yogyakarta, East Java, Central Java, and DKI Jakarta. Managers of coastal tourist attractions need to provide better services for domestic tourists who come from DI Yogyakarta, East Java, Central Java, and DKI Jakarta.

Note: Downloadable document is in Indonesian.

Keywords: Beach Tourism, Kuta Beach, Sanur Beach, Pandawa Beach, Melasti Beach