One Size Does Not Fit All: Behavioral Intervention to Promote Vaccination

Galizzi, M. (2022). Behavioural Economics and Policy for Pandemics. Cambridge University Press.

29 Pages Posted: 12 Jul 2022

See all articles by Ilana Brody

Ilana Brody

University of California, Los Angeles (UCLA) - Anderson School of Management

Silvia Saccardo

Carnegie Mellon University, Department of Social and Decision Sciences

Hengchen Dai

University of California, Los Angeles (UCLA) - Anderson School of Management

Date Written: June 15, 2022

Abstract

In this chapter, we first review factors that may either produce vaccine hesitancy or lead people with favorable attitudes towards a vaccine to not get vaccinated soon enough. Then we propose behavioral science strategies for tackling these barriers to vaccine uptake, and demonstrate that effective solutions vary based on individuals’ existing motivation to get vaccinated. This chapter ultimately seeks to synthesize behavioral science insights about promoting vaccinations and to highlight that aligning the intervention to the cause of individuals’ vaccination problem is key for effectively moving the needle for everyone.

Note:
Funding Information: None to declare.

Conflict of Interests: None to declare.

Keywords: vaccination, heterogeneity, behavioral science

JEL Classification: D03, D81, I12, D90

Suggested Citation

Brody, Ilana and Saccardo, Silvia and Dai, Hengchen, One Size Does Not Fit All: Behavioral Intervention to Promote Vaccination (June 15, 2022). Galizzi, M. (2022). Behavioural Economics and Policy for Pandemics. Cambridge University Press. , Available at SSRN: https://ssrn.com/abstract=4139702 or http://dx.doi.org/10.2139/ssrn.4139702

Ilana Brody (Contact Author)

University of California, Los Angeles (UCLA) - Anderson School of Management ( email )

110 Westwood Plaza
Los Angeles, CA 90095-1481
United States

HOME PAGE: http://ilanabrody.com

Silvia Saccardo

Carnegie Mellon University, Department of Social and Decision Sciences ( email )

Pittsburgh, PA 15213-3890
United States

Hengchen Dai

University of California, Los Angeles (UCLA) - Anderson School of Management ( email )

110 Westwood Plaza
Los Angeles, CA 90095-1481
United States

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