What Topics Should Business School Research Focus On? Insights from 123 Award-Winning Responsible Research Projects

12 Pages Posted: 18 Jul 2022

See all articles by Anne S. Tsui

Anne S. Tsui

Arizona State University; University of Notre Dame; Peking University - Guanghua School of Management; Fudan University

Mary Jo Bitner

Arizona State University (ASU)

Serguei Netessine

University of Pennsylvania - The Wharton School

Date Written: June 24, 2022

Abstract

In recent years, there is an active conversation within the business research community of the need to give more research attention to the grand challenges of the world. There is also an increasing awareness, which became particularly salient as the world endures the COVID-19 pandemic, of the importance of science-based knowledge or solutions to tackle many life-threatening or existential crises in both developed and developing worlds. As articulated by the United Nations Global Compact through the seventeen Sustainable Development Goals, business firms are powerful instruments for solving most of these grand challenges, alongside government and non-profit agencies. At the same time, young scholars, especially the millennials and the generation Z, are eager to contribute to a better world by working on research that matters. In response to the challenges of the time, many business and management journals are beginning to welcome problem-inspired research, pivoting away from literature-motivated research. Furthermore, the accreditation agencies of business schools, such as AACSB and EFMD, have introduced new standards to encourage attention to the societal impact of the schools’ research, education, and outreach programs. But the pace of change toward problem-solving business research is very slow. Without a substantial infusion of science-based new knowledge, business school curricula and business education will continue to fail in meeting the needs of the changed and changing world.

Keywords: responsible research, rigor, relevance

Suggested Citation

Tsui, Anne S. Y. and Bitner, Mary Jo and Netessine, Serguei, What Topics Should Business School Research Focus On? Insights from 123 Award-Winning Responsible Research Projects (June 24, 2022). Available at SSRN: https://ssrn.com/abstract=4146011 or http://dx.doi.org/10.2139/ssrn.4146011

Anne S. Y. Tsui

Arizona State University ( email )

Farmer Building 440G PO Box 872011
Tempe, AZ 85287
United States

University of Notre Dame

361 Mendoza College of Business
Notre Dame, IN 46556-5646
United States

Peking University - Guanghua School of Management ( email )

Peking University
Beijing, Beijing 100871
China
852 2358 7727 (Phone)
852 2335 5325 (Fax)

Fudan University

Beijing West District Baiyun Load 10th
Shanghai, 100045
China

Mary Jo Bitner

Arizona State University (ASU)

Serguei Netessine (Contact Author)

University of Pennsylvania - The Wharton School ( email )

3730 Walnut Street
Philadelphia, PA 19104-6367
United States
(215) 573 3571 (Phone)

HOME PAGE: http://www.netessine.com

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
148
Abstract Views
384
rank
276,841
PlumX Metrics