Complementarities in Behavioral Interventions Evidence from a Field Experiment on Energy Conservation

64 Pages Posted: 27 Jun 2022

See all articles by Ximeng Fang

Ximeng Fang

University of Oxford

Lorenz Goette

National University of Singapore (NUS)

Bettina Rockenbach

University of Cologne

Matthias Sutter

University of Cologne

Verena Tiefenbeck

Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)

Samuel Schob

University of Bamberg

Thorsten Staake

University of Bamberg

Abstract

Behavioral policy often aims at overcoming biases due to, e.g., imperfect information or inattention. When bias arises from multiple sources, interventions that target different sources may be complements: each intervention becomes more effective when combined with another. We test this in a field experiment on energy conservation in a resource-intensive everyday activity (showering). One intervention, shower energy reports, primarily improves knowledge about environmental impacts; another intervention, realtime feedback, primarily increases salience of resource use. While only the latter reduced energy consumption significantly when implemented in isolation, combining both interventions boosted this conservation effect by over 50%, indicating a striking complementarity.

Keywords: D12, D83, Q41

Suggested Citation

Fang, Ximeng and Goette, Lorenz and Rockenbach, Bettina and Sutter, Matthias and Tiefenbeck, Verena and Schob, Samuel and Staake, Thorsten, Complementarities in Behavioral Interventions Evidence from a Field Experiment on Energy Conservation. Available at SSRN: https://ssrn.com/abstract=4147196 or http://dx.doi.org/10.2139/ssrn.4147196

Ximeng Fang (Contact Author)

University of Oxford ( email )

St. Margarets Road, Wolfson Buliding Room 49., ST
ST HUGHS college
Oxford, OX2 6LE

Lorenz Goette

National University of Singapore (NUS) ( email )

Bettina Rockenbach

University of Cologne ( email )

Albertus-Magnus-Platz
Cologne, 50923
Germany
++49 470 8664 (Phone)
++49 470 8668 (Fax)

Matthias Sutter

University of Cologne ( email )

Verena Tiefenbeck

Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) ( email )

Samuel Schob

University of Bamberg ( email )

Thorsten Staake

University of Bamberg ( email )

Kirschaeckerstrasse 39
Bamberg, 96045
Germany

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