Artificial Intelligence Creativity Support Tools for Creating Social Enterprises' Business Models

Abstract

Social enterprises are home to different logics, thus making the search for business models capable of reconciling conflicts between economic and social goals is very complex. We posit that digital technologies can help social entrepreneurs overcome this difficulty. Indeed, this paper aims at offering a comprehensive picture of the state of the art of literature about (1) business model innovation, (2) social enterprises, and (3) creativity support tools based on artificial intelligence, by conducting a systematic literature review of these different streams of research. Rather than offering a comprehensive review of the three literatures, we aim at identifying the main themes and sub-themes connecting them. On this basis, we then propose a new point of view on how complex business model innovation (such as that dealing with social enterprises’ hybrid model) can be boosted by creativity support tools based on artificial intelligence, and draw an agenda for expanding research about this promising nexus.

Keywords: Social enterprise, business model, creativity support tool

JEL Classification: M1