Does Peer Information Crowd Out Performance?
20 Pages Posted: 27 Jul 2022
Date Written: July 13, 2022
People often struggle to achieve self-improvement goals. In a randomized controlled trial, we nudged participants with peer information to sign up for a goal-setting activity. We find that while nudging leads to a higher sign-up rate relative to the baseline without nudging, it does not always improve performance and can even lead to a lower effort when people do not internalise the value of the goal.
Keywords: peer information, nudge, goal-setting, field experiments
JEL Classification: I12; C93
Suggested Citation: Suggested Citation