Service Sector in the Era of Covid-19: Emerging Consumer Trends and Service Design Adaptations
15 Pages Posted: 22 Jul 2022
Date Written: April 15, 2022
Abstract
This paper explores the disruptive industry and consumer trends that have emerged in the services sector due to the COVID-19 pandemic. Adopting a multi-method approach utilizing secondary data, case studies, and interviews, we examine how service providers realigned their business practices to survive and thrive in these chaotic circumstances. We illustrate innovative solutions and discuss emerging models using several mini-case studies across airline, fitness, restaurant, office fulfillment/replenishing, and other service sectors.
Keywords: consumer behavior, services, covid
Suggested Citation: Suggested Citation
Karniouchina, Ekaterina and Theokary, Carol and Sarangee, Kumar and Morgan, Jeremy and Uslay, Can, Service Sector in the Era of Covid-19: Emerging Consumer Trends and Service Design Adaptations (April 15, 2022). Rutgers Business Review, Vol. 7, No. 1, 2022, pp. 30-44, Available at SSRN: https://ssrn.com/abstract=4168332
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