How Retail Investors Yolo for Environmental and Social Causes

YOLO Capitalism: Perspectives on Retail Investors in Modern Financial Markets (Usman W. Choban & Sven van Kerckhoven, eds.) (Routledge) (Forthcoming).

16 Pages Posted: 1 Aug 2022

See all articles by Sergio Alberto Gramitto Ricci

Sergio Alberto Gramitto Ricci

NYU School of Law

Christina M. Sautter

Louisiana State University Paul M. Hebert Law Center

Date Written: July 24, 2022

Abstract

This book chapter, forthcoming in YOLO Capitalism: Perspectives on Retail Investors in Modern Financial Markets (Usman W. Choban & Sven van Kerckhoven, eds.) (Routledge), explains how new generations of investors, specifically Millennials and GenZ’ers, adopt a YOLO attitude to causing social and environmental change. They know that they can make an impact on the Planet and on the life of people. They know that they can achieve that only if they act collectively, not as stand-alone individuals. They know how to coordinate their collective action online. These new generations of investors are aware of the benefits and the risks that the corporate sector generates. They are aware of the power of business corporations. They are increasingly aware that they can leverage on the corporate sector and on the power of business corporations to bring change in society and protect the planet. Millennials and GenZ’ers know that they only have one life span to make change happen. This Chapter discusses how Millennials and GenZ’ers can accomplish their goal and cause a social norm shift with respect to investing and corporate governance.

Keywords: retail investors, Millennials, GenZ, social norms, corporate governance, ESG, investing, YOLO, corporate purpose, stakeholders

JEL Classification: K2, K20, K22

Suggested Citation

Gramitto Ricci, Sergio Alberto and Sautter, Christina M., How Retail Investors Yolo for Environmental and Social Causes (July 24, 2022). YOLO Capitalism: Perspectives on Retail Investors in Modern Financial Markets (Usman W. Choban & Sven van Kerckhoven, eds.) (Routledge) (Forthcoming)., Available at SSRN: https://ssrn.com/abstract=4171224

Sergio Alberto Gramitto Ricci

NYU School of Law ( email )

4153280756 (Phone)

Christina M. Sautter (Contact Author)

Louisiana State University Paul M. Hebert Law Center ( email )

330 Law Center Building
Baton Rouge, LA 70803
United States
225-578-1306 (Phone)

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