Determining The Popularity of Island Tourist Destinations Using Google Trends Analysis

International Journal of Social Science (IJSS). Vol.2, Issue.2, August 2022

Posted: 22 Aug 2022

See all articles by I Gusti Bagus Rai Utama

I Gusti Bagus Rai Utama

Universitas Dhyana Pura

Ruspendi Junaedi Iwayan

Dhyana Pura University

Andiena Nindya Putri

Institut Teknologi Dan Bisnis STIKOM Bali

Ni Putu Dyah Krismawintari

Dhyana Pura University

I. Made Sumartana

Ngurah Rai University

Date Written: August 4, 2022

Abstract

This study uses the Google Trends Tool to determine the popularity of four island tourist destinations in the world, namely Phuket, Bali, Hawaii, and Langkawi. The most popular tourist destinations are Hawaii, then Bali, then Phuket, and finally Langkawi. The results of the analysis show that from the beginning of 2020 to the end of 2021, almost all island tourist destinations in the world. Phuket destination is very popular for tourists who come from Thailand itself, Russia, Turkey, Hong Kong, and Singapore. Bali is very popular among tourists from Indonesia, the Netherlands, India, Australia, and Belgium. Hawaii is very popular among tourists from the United States itself, Japan, Canada, Brazil, and South Korea. While Langkawi is very popular among tourists who come from Malaysia itself, Singapore, Pakistan, Hong Kong, and Egypt. Limitations: The limitation of this study is that it only measures popularity based on the frequency of keyword searches on internet users who use the Google search engine only. For a more tangible measurement of popularity, you can use tools or applications that are located in certain tourist attraction areas, for example by synchronizing with the Google Map application.

Keywords: Google Trends, Phuket, Bali, Hawaii, Langkawi, Tourism, Tourist travel agents, measurement and destinations

Suggested Citation

Utama, I.G.B.R. and Iwayan, Ruspendi Junaedi and Putri, Andiena Nindya and Krismawintari, Ni Putu Dyah and Sumartana, I. Made, Determining The Popularity of Island Tourist Destinations Using Google Trends Analysis (August 4, 2022). International Journal of Social Science (IJSS). Vol.2, Issue.2, August 2022, Available at SSRN: https://ssrn.com/abstract=4181011

I.G.B.R. Utama (Contact Author)

Universitas Dhyana Pura ( email )

Br. Tegaljaya, Dalung, Kuta Utara
Badung, Bali
Denpasar, Bali 80351
Indonesia
+62361426450 (Phone)
+62361426452 (Fax)

HOME PAGE: http://www.undhirabali.ac.id

Ruspendi Junaedi Iwayan

Dhyana Pura University ( email )

Br. Tegaljaya, Dalung, Kuta Utara
Badung, Bali
Denpasar, Bali 80351
Indonesia

Andiena Nindya Putri

Institut Teknologi Dan Bisnis STIKOM Bali ( email )

Ni Putu Dyah Krismawintari

Dhyana Pura University ( email )

Br. Tegaljaya, Dalung, Kuta Utara
Badung, Bali
Denpasar, Bali 80351
Indonesia

I. Made Sumartana

Ngurah Rai University

Indonesia

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