Determining The Popularity of Island Tourist Destinations Using Google Trends Analysis

Abstract

This study uses the Google Trends Tool to determine the popularity of four island tourist destinations in the world, namely Phuket, Bali, Hawaii, and Langkawi. The most popular tourist destinations are Hawaii, then Bali, then Phuket, and finally Langkawi. The results of the analysis show that from the beginning of 2020 to the end of 2021, almost all island tourist destinations in the world. Phuket destination is very popular for tourists who come from Thailand itself, Russia, Turkey, Hong Kong, and Singapore. Bali is very popular among tourists from Indonesia, the Netherlands, India, Australia, and Belgium. Hawaii is very popular among tourists from the United States itself, Japan, Canada, Brazil, and South Korea. While Langkawi is very popular among tourists who come from Malaysia itself, Singapore, Pakistan, Hong Kong, and Egypt. Limitations: The limitation of this study is that it only measures popularity based on the frequency of keyword searches on internet users who use the Google search engine only. For a more tangible measurement of popularity, you can use tools or applications that are located in certain tourist attraction areas, for example by synchronizing with the Google Map application.

Keywords: Google Trends, Phuket, Bali, Hawaii, Langkawi, Tourism, Tourist travel agents, measurement and destinations