Engineering Information Disclosure: Norm Shaping Designs

CHI '16: Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems 587–597, 2016. https://doi.org/10.1145/2858036.2858346

Posted: 24 Aug 2022

See all articles by Daphne Chang

Daphne Chang

University of Michigan, Ann Arbor

Erin L. Krupka

University of Michigan at Ann Arbor

Eytan Adar

University of Michigan at Ann Arbor

Alessandro Acquisti

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Date Written: May 7, 2016

Abstract

Nudging behaviors through user interface design is a practice that is well-studied in HCI research. Corporations often use this knowledge to modify online interfaces to influence user information disclosure. In this paper, we experimentally test the impact of a norm-shaping design patterns on information divulging behavior. We show that (1) a set of images, biased toward more revealing figures, change subjects’ personal views of appropriate information to share; (2) that shifts in perceptions significantly increases the probability that a subject divulges personal information; and (3) that these shift also increases the probability that the subject advises others to do so. Our main contribution is empirically identifying a key mechanism by which norm-shaping designs can change
beliefs and subsequent disclosure behaviors.

Keywords: Nudging, Behaviors, Influence, Behavior, Information, Privacy, Security

Suggested Citation

Chang, Daphne and Krupka, Erin L. and Adar, Eytan and Acquisti, Alessandro, Engineering Information Disclosure: Norm Shaping Designs (May 7, 2016). CHI '16: Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems 587–597, 2016. https://doi.org/10.1145/2858036.2858346, Available at SSRN: https://ssrn.com/abstract=4182890

Daphne Chang

University of Michigan, Ann Arbor ( email )

2350 Hayward Street
Ann Arbor, MI 48109
United States

Erin L. Krupka

University of Michigan at Ann Arbor

500 S. State Street
Ann Arbor, MI 48109
United States

Eytan Adar

University of Michigan at Ann Arbor ( email )

500 S. State Street
Ann Arbor, MI 48109
United States

Alessandro Acquisti (Contact Author)

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management ( email )

Pittsburgh, PA 15213-3890
United States
412-268-9853 (Phone)
412-268-5339 (Fax)

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