PLS-SEMs Most Wanted Guidance

International Journal of contemporary Hospitality Management, 2022

Posted: 11 Oct 2022

See all articles by Christian M. Ringle

Christian M. Ringle

Hamburg University of Technology (TUHH)

Jan-Michael Becker

University of Cologne - Department of Marketing and Brand Management

Jun-Hwa Cheah


Marko Sarstedt

Otto-von-Guericke-Universität Magdeburg; University of Newcastle (Australia)

Date Written: August 31, 2022


Partial least squares structural equation modeling (PLS-SEM) has attracted much attention from both methodological and applied researchers in various disciplines – also in hospitality management research. As PLS-SEM is relatively new compared to other multivariate analysis techniques, there are still numerous open questions and uncertainties in its application. This study aims to address this important issue by offering guidance regarding its use in contexts with which researchers struggle.

The authors examine the most prominent questions and answers posed in a well-known PLS-SEM discussion forum. The authors do so by using a text analysis technique to identify the most salient topics.

The data analysis identifies three salient PLS-SEM topics (i.e. bootstrapping and significance testing, higher-order constructs and moderation).

Research limitations/implications
The results allow us to address the PLS-SEM community’s main methodological issues. The authors discuss each area separately and provide explanations and guidelines.

Practical implications
The guidelines on the most important PLS-SEM topics provide decision-making and application aids. In this way, the authors make a decisive contribution to clarifying ambiguities when applying the PLS-SEM method in hospitality management research and other disciplines.

There has as yet been no systematic analysis of this kind in the field of PLS-SEM; the authors, therefore, present the first research results. The findings and recommendations provide guidance for PLS-SEM applications in hospitality research and practice.

Suggested Citation

Ringle, Christian M. and Becker, Jan-Michael and Cheah, Jun-Hwa and Sarstedt, Marko, PLS-SEMs Most Wanted Guidance (August 31, 2022). International Journal of contemporary Hospitality Management, 2022, Available at SSRN:

Christian M. Ringle (Contact Author)

Hamburg University of Technology (TUHH) ( email )

Am Schwarzenberg-Campus 4
Hamburg, 21073


Jan-Michael Becker

University of Cologne - Department of Marketing and Brand Management ( email )

Albertus-Magnus-Platz 1
Cologne, 50931

Jun-Hwa Cheah

Independent ( email )

Marko Sarstedt

Otto-von-Guericke-Universität Magdeburg ( email )

Universitätspl. 2
PSF 4120
Magdeburg, D-39106

University of Newcastle (Australia) ( email )

University Drive
Callaghan, NSW 2308

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