Saving Energy in Private Households – How to Boost the Effects of Behavioral Interventions

20 Pages Posted: 23 Sep 2022 Last revised: 17 Oct 2022

See all articles by Felix Schlüter

Felix Schlüter

ETH Zürich - Center for Economic Research

Renate Schubert

ETH Zürich - Center for Economic Research; Future Resilient Systems

Sevval Simsir

ETH Zürich - Center for Economic Research

Date Written: September 1, 2022

Abstract

Energy savings of private households are a timely topic in industrialized countries – not only to prevent further global climate change coming from the use of fossil resources but also to cope with the current energy crisis caused through rapidly increasing energy prices and foreseeable energy shortage during the upcoming months. Several interventions to trigger energy savings by private households have been designed and implemented in field studies during the last years. This policy brief makes the point that the efficacy as well as the cost-efficiency of measures to induce energy savings can be boosted when measures are designed such that they produce positive spillover effects. Spillover effects mean that successful interventions causing energy savings or environmentally friendly behaviors in a targeted domain result in secondary effects fostering energy savings or environmentally friendly behaviors in another, seemingly unrelated area. The paper develops principles to be considered if positive spillovers are aimed at. Activating pro-environmental self-identities is the most prominent of these principles.

Keywords: Pro-environmental behavior, Behavioral spillover, Environmental identity, Cost-efficient behavioral interventions, Energy saving

JEL Classification: D03, D78, H41

Suggested Citation

Schlüter, Felix and Schubert, Renate and Simsir, Sevval, Saving Energy in Private Households – How to Boost the Effects of Behavioral Interventions (September 1, 2022). Available at SSRN: https://ssrn.com/abstract=4206304 or http://dx.doi.org/10.2139/ssrn.4206304

Felix Schlüter

ETH Zürich - Center for Economic Research ( email )

Weinbergstr. 35
Zurich 8092
Switzerland

Renate Schubert (Contact Author)

ETH Zürich - Center for Economic Research ( email )

Weinbergstr. 35
Zurich 8092
Switzerland

Future Resilient Systems ( email )

Sevval Simsir

ETH Zürich - Center for Economic Research ( email )

Weinbergstr. 35
Zurich 8092
Switzerland

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