The Role of Transportation in the Sustainability of E-Commerce in Africa: Evidence from Ghana

Abstract

Transportation has been the backbone of e-commerce as the two moves at par and it has the potential of shaving e-commerce in Africa. Ghana as a country has seen a number of infrastructural development in the area of transportation and logistics. The country is coupled with both domestic and foreign transport and logistics companies. The government of Ghana introduced the one district one factory initiative to boost the industrialization in the country of which the transport sector would have a greater benefit on it. It this paper the researcher attempted to find out the role of transportation in the sustainability of e-commerce with the focus on Ghana. Data were collected from past literatures. On top of this, the researcher employed descriptive survey design to solicit data from respondents who works in the logistics and transport industry via an interview. The literature data were reported and the data obtained from the interview session were analyzed using thematic analysis. The findings from the study revealed that, among other things, the transport industry in Ghana and for that matter Africa is lagging behind due to poor infrastructure, capital and others. the future of transportation and logistics in the continent looks promising as the participants reveled that in future the technologies employed by the advanced countries shall be fully utilized in the continent.

Keywords: Transportation; E-Commerce in Africa; Transport and Logistics Companies

JEL Classification: R40, M00