Privacy Nudges for Social Media: An Exploratory Facebook Study

Proceedings of the 22nd International Conference on World Wide Web (WWW'13 Companion) 763-770, May 13-17, 2013

Posted: 23 Nov 2022

See all articles by Yang Wang

Yang Wang

Syracuse University - School of Information Studies

Pedro Leon

Carnegie Mellon University

Kevin Scott

Carnegie Mellon University, The Human-Computer Interaction Institute, Students

Xiaoxuan Chen

Independent

Alessandro Acquisti

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Lorrie Faith Cranor

Carnegie Mellon University - School of Computer Science and Carnegie Institute of Technology

Date Written: May 2013

Abstract

Anecdotal evidence and scholarly research have shown that a significant portion of Internet users experience regrets over their online disclosures. To help individuals avoid regrettable online disclosures, we employed lessons from behavioral decision research and research on soft paternalism to design mechanisms that “nudge” users to consider the content and context of their online disclosures before posting them. We developed three such privacy nudges on Facebook. The first nudge provides visual cues about the audience for a post. The second nudge introduces time delays before a post is published. The third nudge gives users feedback about their posts. We tested the nudges in a three-week exploratory field trial with 21 Facebook users, and conducted 13 follow-up interviews. Our system logs, results from exit surveys, and interviews suggest that privacy nudges could be a promising way to prevent unintended disclosure. We discuss limitations of the current nudge designs and future directions for improvement.

Keywords: Facebook, nudge, privacy, online disclosure, soft paternalism

Suggested Citation

Wang, Yang and Leon, Pedro and Scott, Kevin and Chen, Xiaoxuan and Acquisti, Alessandro and Cranor, Lorrie Faith, Privacy Nudges for Social Media: An Exploratory Facebook Study (May 2013). Proceedings of the 22nd International Conference on World Wide Web (WWW'13 Companion) 763-770, May 13-17, 2013, Available at SSRN: https://ssrn.com/abstract=4234567

Yang Wang

Syracuse University - School of Information Studies ( email )

Hinds Hall
Syracuse, NY 13244
United States

Pedro Leon

Carnegie Mellon University ( email )

Pittsburgh, PA 15213-3890
United States

Kevin Scott

Carnegie Mellon University, The Human-Computer Interaction Institute, Students

5000 Forbes Ave
Pittsburgh, PA 15213
United States

Xiaoxuan Chen

Independent

Alessandro Acquisti (Contact Author)

Carnegie Mellon University - H. John Heinz III School of Public Policy and Management ( email )

Pittsburgh, PA 15213-3890
United States
412-268-9853 (Phone)
412-268-5339 (Fax)

Lorrie Faith Cranor

Carnegie Mellon University - School of Computer Science and Carnegie Institute of Technology ( email )

5000 Forbes Avenue
Pittsburgh, PA 15213
United States

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
20
PlumX Metrics