In Chains? Automotive Suppliers and Their Product Development Activities

34 Pages Posted: 24 Oct 2003

See all articles by Fredrik von Corswant

Fredrik von Corswant

Chalmers University of Technology - Dept. of Operations Management and Work Organization

J.Y.F. Wynstra

Erasmus Research Institute of Management (ERIM)

Martin Wetzels

Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)

Date Written: June 2, 2003

Abstract

A conceptual framework is developed and tested in which supplier downstream position in the supply chain, supplier innovation strategy and customer development commitment are seen as the antecedents of supplier product development activity. Using partial least squares (PLS), we analyze the results of a survey of 161 Swedish automotive suppliers and test a series of nested models to test our hypotheses. We demonstrate that the position of the supplier in the supply chain and its strategic focus on innovation not only have a direct impact on (actual) supplier product development activity, but that there is also an interaction effect, implying that the effects of strategy are contingent on the supplier???s supply chain position. Additionally, we find that customer development commitment does not have any significant direct effect on supplier product development activities, but that this relation is fully mediated by supplier innovation strategy. The meaning of the findings for developing a more extensive conceptual framework for understanding supplier product development activities, some managerial implications, and future research are discussed.

Keywords: supply chain, product development, supplier relations

JEL Classification: R4, M, M11

Suggested Citation

von Corswant, Fredrik and Wynstra, Finn and Wetzels, Martin, In Chains? Automotive Suppliers and Their Product Development Activities (June 2, 2003). ERIM Report Series Reference No. ERS-2003-027-LIS, Available at SSRN: https://ssrn.com/abstract=423652

Fredrik Von Corswant

Chalmers University of Technology - Dept. of Operations Management and Work Organization ( email )

SE-412 96 Goteborg
Sweden
+46-31-772 52 34 (Phone)
+46-31-772 11 94 (Fax)

Finn Wynstra (Contact Author)

Erasmus Research Institute of Management (ERIM) ( email )

P.O. Box 1738
3000 DR Rotterdam
Netherlands
+31 10 4081990 (Phone)
+31 10 4089014 (Fax)

Martin Wetzels

Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS) ( email )

PO Box 513, 5600 MB
NL-5600 MB Eindhoven
Netherlands
+31 40 2473841 (Phone)
+31 40 2465949 (Fax)

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