Public Preferences for Meat Tax Attributes in the Netherlands: A Discrete Choice Experiment

29 Pages Posted: 13 Oct 2022

See all articles by Veerle Siegerink

Veerle Siegerink

Wageningen University

Joyce Delnoij

Utrecht University - School of Economics

Francisco Alpizar

Wageningen University & Research

Abstract

To stay within global environmental boundaries, the world's food system requires significant changes. In this context, a tax on meat products is frequently put forward as a policy measure to stimulate a dietary shift away from meat products. Understanding public preferences for the design of such a tax may be a starting point for increasing its political feasibility. Our paper explores public preferences for meat tax attributes among inhabitants of the Netherlands, the most livestock-intensive country in Europe. Using a discrete choice experiment, we estimate marginal willingness to pay for (i) different uses of tax revenues; (ii) different products under taxation; and (iii) unilateral vs. multilateral implementation of the tax. We find that earmarking revenues for specific purposes is preferred to adding them to the general budget, where using revenues to reduce the value-added tax on fruits and vegetables achieves the highest willingness to pay. Our results may guide continued meat tax discussions in the Netherlands, as well as further research on meat tax preferences in other countries.

Keywords: Dietary changes, Meat tax, Public preference, willingness to pay, discrete choice experiment

Suggested Citation

Siegerink, Veerle and Delnoij, Joyce and Alpizar, Francisco, Public Preferences for Meat Tax Attributes in the Netherlands: A Discrete Choice Experiment. Available at SSRN: https://ssrn.com/abstract=4246431 or http://dx.doi.org/10.2139/ssrn.4246431

Veerle Siegerink

Wageningen University ( email )

P.O. Box 47
6700 AA
Netherlands

Joyce Delnoij (Contact Author)

Utrecht University - School of Economics ( email )

Kriekenpitplein 21-22
Adam Smith Building
Utrecht, 3584 EC
Netherlands

Francisco Alpizar

Wageningen University & Research ( email )

Netherlands

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