Prospects for the Indian Affiliate Marketing Industry: Growth of Affiliate Programs and Channels

Indian Journal of Management and Language (IJML) Volume-2 Issue-2, October 2022

6 Pages Posted: 12 Dec 2022

See all articles by Dr. Anil Sharma

Dr. Anil Sharma

St Kabir Institute of Professional Studies

Hiren Harsora

St Kabir Institute of Professional Studies

Medha Sharma

St Kabir Institute of Professional Studies

Date Written: 2022

Abstract

This paper discusses affiliate marketing, in which the seller or service provider is a rewarding and fulfilling agent so-called affiliate for each visitor, which through its way to attract a dealer there, who performed some action, either directly make purchases, register to subscribe to a newsletter, or simply browse the site. Affiliate marketing drives 16% of ecommerce sales in the U.S. and Canada. Amazon's affiliate programme, Amazon Associates, has the greatest market share among affiliate networks (46.15 percent). Affiliate marketing is one of the most effective forms of digital advertising. Increasing Internet usage worldwide is propelling the affiliate marketing industry, particularly in India. Tata Strategic Management Group titled "Affiliate Marketing in India – The Next Frontier". There are 75 highest-paying top affiliate programmes in India for 2020, organised by niche. Affiliate marketing involves three parties: the advertiser, the publisher, and the consumer. According to STATISTICA, 84 percent of U.S. Publishers and Advertisers use affiliate marketing. Adoptability and future potential of affiliate marketing in Indian enterprises is the focus of this study paper.

Keywords: Affiliate Marketing, Success Factors, Affiliate Programmes in India

Suggested Citation

Sharma, Anil and Harsora, Hiren and Sharma, Medha, Prospects for the Indian Affiliate Marketing Industry: Growth of Affiliate Programs and Channels ( 2022). Indian Journal of Management and Language (IJML) Volume-2 Issue-2, October 2022, Available at SSRN: https://ssrn.com/abstract=4251379

Anil Sharma (Contact Author)

St Kabir Institute of Professional Studies ( email )

Hiren Harsora

St Kabir Institute of Professional Studies ( email )

Medha Sharma

St Kabir Institute of Professional Studies ( email )

Do you have negative results from your research you’d like to share?

Paper statistics

Downloads
234
Abstract Views
669
Rank
225,165
PlumX Metrics