Socio-Policy of Rural Tourism Development of Sungai Raya Village, Kubu Raya, West Kalimantan, Indonesia

Abstract

Sungai Raya village is one of the entrances to Kubu Raya Regency so it has the potential to be used as a stop-over location and tourism storefront for Kubu Raya Regency. Sungai Raya Village has a lot of tourism potential that has not been explored, not packaged, and has not been marketed optimally. This study aims to analyze the tourism potential of Sungai Raya Village and formulate a strategic design for the development of Sungai Raya Village for sustainable tourism development in the Kubu Raya Regency. This study uses a qualitative research approach. The existence of these tourism potentials has received a good response from tourists, but since the Covid-19 pandemic, there have been fewer tourists. Agro-tourism, tourism, culinary, and selfie tourism have not been packaged properly and have not been promoted properly. In addition, some of the challenges faced are: the condition of the access road to the location is still not good, the handrails are still made of wood and are starting to become brittle, and the human resource constraints are still low in their ability to manage Tourism Villages, and coordination with tourism forest manager’s area is still weak. The results of this study are very useful to be submitted as material for policymakers to formulate tourism development policies in Kubu Raya Regency.

Keywords: Tourism Village, Development Strategy, Management, Planning