Exploring Herbal Tourism Potentials of Tourism Village: Case Study in Catur, Kintamani, Bangli, Bali, Indonesia

Abstract

Catur village has met the criteria for the model of herbal-themed rural tourism development, consisting of attraction, accessibility, amenities, ancillary, agents of change, and Adaptation in the post-Covid-19. The two additional factors from the traditional tourism concept include the effort to change the paradigm and empower the local villagers as agents of change, to truly actualize the potential of herbal products to support tourism village, and the adaptation of the new life in a post-Covid-19, that emphasizes the importance of clean, health, safety, and environmental goal. Several recommendations based on the case study (1) the government and related agencies are recommended to conduct a thorough mapping of the villages within their regions deemed to have the potentials to be developed into herbal-themed or other themed rural tourism destinations, in the effort of creating and mapping the uniqueness of each tourism village within the region that each region may offer varied tourism product mix for tourists. (1) The government and related agencies are recommended to capture and analyze the potential for herbal tourism-related rural tourism themes by mapping the potentials of local natural resources and human resources, using the modified instrument on the criteria of tourism villages and the model for community development.

Keywords: tourism villages, cleanliness, health, safety, environment