The Impact of Joint Versus Separate Prediction Mode on Forecasting Accuracy

30 Pages Posted: 31 Oct 2022 Last revised: 14 Apr 2023

See all articles by Alex Imas

Alex Imas

University of Chicago - Booth School of Business

Minah Jung

New York University (NYU) - Department of Marketing

Silvia Saccardo

Carnegie Mellon University, Department of Social and Decision Sciences

Joachim Vosgerau

Bocconi University

Date Written: October 2022

Abstract

Forecasters predicting how people change their behavior in response to a treatment or intervention often consider a set of alternatives. In contrast, those who are treated are typically exposed to only one of the treatment alternatives. For example, managers selecting a wage schedule consider a set of alternative wages while employees are hired at a given rate. We show that forecasts made in joint-prediction mode—which considers a set of alternatives—generate predictions that expect substantially larger behavioral responses than those made in separate-prediction mode—which considers the response to only one treatment realization in isolation. Results show the latter to be more accurate in matching people’s actual responses to interventions and treatment changes. We present applications to managerial decision-making and forecasting of scientific results.

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Suggested Citation

Imas, Alex and Jung, Minah and Saccardo, Silvia and Vosgerau, Joachim, The Impact of Joint Versus Separate Prediction Mode on Forecasting Accuracy (October 2022). NBER Working Paper No. w30611, Available at SSRN: https://ssrn.com/abstract=4262595

Alex Imas (Contact Author)

University of Chicago - Booth School of Business ( email )

5807 S. Woodlawn Avenue
Chicago, IL 60637
United States

Minah Jung

New York University (NYU) - Department of Marketing ( email )

Henry Kaufman Ctr
44 W 4 St.
New York, NY
United States

Silvia Saccardo

Carnegie Mellon University, Department of Social and Decision Sciences ( email )

Pittsburgh, PA 15213-3890
United States

Joachim Vosgerau

Bocconi University ( email )

Via Sarfatti, 25
Milan, MI 20136
Italy

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