The Spiritual Contagion Scale: A Measure of Beliefs In The Transfer of Metaphysical Properties
Journal of Consumer Psychology, doi: 10.1002/jcpy.1331
31 Pages Posted: 21 Nov 2022
Date Written: November 5, 2022
Abstract
Contagion is the belief that an entity’s invisible or essential qualities can be transferred to a target. Researchers studying contagion have often distinguished between physical contagion (the perceived transfer of germs, toxins, and pathogens) and spiritual contagion (the perceived transfer of metaphysical properties such as spirits, essence, and moral characteristics). While sensitivity to physical contagion is a component of several existing scales, to date, there are no scales that measure sensitivity to spiritual contagion. Here, we develop and validate a measure of Spiritual Contagion Sensitivity (SCS), which considers positive, negative, and neutral aspects of spiritual contagion. We demonstrate discriminant validity from existing measures of physical contagion sensitivity, such as perceived vulnerability to disease and disgust sensitivity (Study 1). We demonstrate construct validity by showing the correlation between SCS and a variety of published findings in the literature for which spiritual contagion beliefs have been hypothesized to play a role (Study 2). Finally, we demonstrate predictive utility of the SCS scale by showing significant moderation of spiritual contagion effects from the literature (Studies 3A-3C).
Keywords: Contagion, Magical Thinking, Essentialism, Individual Differences, Psychometrics, Judgment and Decision Making
JEL Classification: D91, D83
Suggested Citation: Suggested Citation