Pitching Research® … Working Title Matters!

Abstract

Faff’s (2015; 2021) “Pitching Research” framework (PRF) is built on a research planning tool that challenges (novice) researchers to productively communicate their prospective research ideas to academic field experts. The framework gives you a total communication budget of 1,000 words ± 20%, to be allocated across 11 items. The current paper focuses on the first listed item in the PRF, (A) Working Title. Informed by an extensive personal research career together with insights gleaned from the latest relevant literature, I give practical guidance and tips on how to create an effective working title. [BTW: if you don’t like my chosen working title, then try these two alternatives: “Your working title is important: Some tips and tricks for novice researchers” or, more simply: “Working Title Matters”.

Keywords: working title, new research ideas, pitching research framework, novice researcher advice, research mentor advice

JEL Classification: G00, M00, B40, A20, B00, C00, D00, E00, F00, H00, I00, J00, L00, Q00, R00, Z00