Pitching Research® … Working Title Matters!

28 Pages Posted: 8 Dec 2022

See all articles by Robert W. Faff

Robert W. Faff

University of Queensland; Bond University

Date Written: November 10, 2022


Faff’s (2015; 2021) “Pitching Research” framework (PRF) is built on a research planning tool that challenges (novice) researchers to productively communicate their prospective research ideas to academic field experts. The framework gives you a total communication budget of 1,000 words ± 20%, to be allocated across 11 items. The current paper focuses on the first listed item in the PRF, (A) Working Title. Informed by an extensive personal research career together with insights gleaned from the latest relevant literature, I give practical guidance and tips on how to create an effective working title. [BTW: if you don’t like my chosen working title, then try these two alternatives: “Your working title is important: Some tips and tricks for novice researchers” or, more simply: “Working Title Matters”.

Keywords: working title, new research ideas, pitching research framework, novice researcher advice, research mentor advice

JEL Classification: G00, M00, B40, A20, B00, C00, D00, E00, F00, H00, I00, J00, L00, Q00, R00, Z00

Suggested Citation

Faff, Robert W., Pitching Research® … Working Title Matters! (November 10, 2022). Available at SSRN: https://ssrn.com/abstract=4273372 or http://dx.doi.org/10.2139/ssrn.4273372

Robert W. Faff (Contact Author)

University of Queensland ( email )

St Lucia
Brisbane, Queensland 4072

Bond University ( email )

Gold Coast, QLD 4229

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