An Information Economy Without Data
40 Pages Posted: 12 Dec 2022
Date Written: November 17, 2022
This paper reviews available research to provide an overview of the role of advertising and digital data in supporting the wealth and diversity of content online, and in supporting competition online and off. The review emphasizes the empirical work on existing advertising practices and on regulatory initiatives that seek to throttle the use of personalized advertising through data restrictions.
Keywords: Digital Advertising, Privacy
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