Use IT Again? Dynamic Roles of Habit, Intention and Their Interaction on Continued System Use by Individuals in Utilitarian, Volitional Contexts

European Journal of Information Systems (EJIS) 2022

19 Pages Posted: 12 Dec 2022

See all articles by Matthias Söllner

Matthias Söllner

University of Kassel - Information Systems; University of St. Gallen - Institute of Information Management

Abhay Mishra

Iowa State University

Jan-Michael Becker

University of Cologne - Department of Marketing and Brand Management

J. M. Leimeister

University of St. Gallen; University of Kassel - Information Systems

Date Written: September 4, 2022

Abstract

This paper employs a longitudinal perspective to examine continued system use (CSU) by individuals in utilitarian, volitional contexts when alternative systems are present . We focus on two key behavioural antecedents of CSU – habit and continuance intention – and theorise how the relationships between CSU and these antecedents evolve over time. In addition, we hypothesise how the interaction effect of habit and intention on CSU evolves temporally. Our theorising differs from extant literature in two important respects: 1) In contrast to the widespread acceptance of the diminishing effect of continuance intention on CSU in the information systems (IS) literature, we hypothesise that in our context, its impact increases with time; and 2) In contrast to the negative moderation effect of habit on the relationship between intention and CSU proposed in the literature, we posit a positive interaction effect. We collect longitudinal survey data on the use of a higher education IS from students in a European university. Our results suggest that the impact of continuance intention on CSU as well as the interaction effect between habit and intention are increasing over time. We further introduce a methodological innovation – the permutation approach to conduct the multi-group analysis with repeated measures – to the literature.

Keywords: Continued system use, habit, longitudinal research, continuance intention, volitional, utilitarian

Suggested Citation

Söllner, Matthias and Mishra, Abhay and Becker, Jan-Michael and Leimeister, Jan Marco, Use IT Again? Dynamic Roles of Habit, Intention and Their Interaction on Continued System Use by Individuals in Utilitarian, Volitional Contexts (September 4, 2022). European Journal of Information Systems (EJIS) 2022, Available at SSRN: https://ssrn.com/abstract=4281586

Matthias Söllner

University of Kassel - Information Systems ( email )

Pfannkuchstraße 1
Kassel, 34121
Germany

University of St. Gallen - Institute of Information Management

Müller-Friedberg-Str. 8
St. Gallen, 9000
Switzerland

Abhay Mishra

Iowa State University ( email )

Ames, IA 50011-2063
United States

HOME PAGE: http://www.ivybusiness.iastate.edu/directory/abhay/

Jan-Michael Becker

University of Cologne - Department of Marketing and Brand Management ( email )

Albertus-Magnus-Platz 1
Cologne, 50931
Germany

Jan Marco Leimeister (Contact Author)

University of St. Gallen ( email )

Varnbuelstr. 14
Saint Gallen, St. Gallen CH-9000
Switzerland

University of Kassel - Information Systems ( email )

Pfannkuchstraße 1
Kassel, 34121
Germany

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
1
Abstract Views
9
PlumX Metrics