The Future Markets Model: How Antitrust Authorities Really Regulate Innovation

European Competition Law Review, Vol. 42, pp. 505-514 (August 2021)

10 Pages Posted: 23 Dec 2022 Last revised: 26 Jul 2023

Date Written: August 1, 2021

Abstract

This article lays out the Future Markets Model, the methodology both the American and European competition authorities use when they protect competition in a Future Market. The Model has 4 prongs:

A. Does a current product exist?
B. How many firms are trying to develop a future product?
C. For each possible future product, is it sufficiently developed that the authority will consider it a possible future product?
D. How broad will the authority define the Future Market?

Will the authority consider future products which are similar, but not identical, as future competing products?

Keywords: Future Markets Model, competition to innovate, innovation market, innovation space, European Commission, DOJ, FTC

JEL Classification: K21

Suggested Citation

Landman, Lawrence, The Future Markets Model: How Antitrust Authorities Really Regulate Innovation (August 1, 2021). European Competition Law Review, Vol. 42, pp. 505-514 (August 2021) , Available at SSRN: https://ssrn.com/abstract=4283881

Lawrence Landman (Contact Author)

Bridgeline Solutions ( email )

600 Third Avenue
2d Floor
New York, NY 10016
United States

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