Lockdown Without Loss? A Natural Experiment of Net Payoffs to COVID Lockdowns

Journal of Public Policy and Marketing 2022

59 Pages Posted: 15 Dec 2022

See all articles by Gerard J. Tellis

Gerard J. Tellis

University of Southern California - Marshall School of Business, Department of Marketing

Ashish Sood

University of California, Riverside (UCR) - School of Business Administration

Sajeev Nair

University of Kansas - School of Business

Nitish Sood

Augusta University

Date Written: November 18, 2022

Abstract

Lacking a federal policy to control COVID-19, state governors ordered lockdowns and mask mandates, at different times, generating a massive natural experiment. The authors exploit this natural experiment to address four issues: 1) Were lockdowns effective in reducing infections? 2) At what costs to consumers? 3) Did lockdowns increase (signaling effect) or reduce (substitution effect) consumers’ mask adoption? 4) Did governors’ decisions depend on medical science or non-medical drivers? Analyses via difference-in-differences and generalized synthetic control indicate that lockdowns causally reduced infections. While lockdowns reduced 480 infections per million consumers per day (equivalent to a reduction of 56%), they reduced customer satisfaction by 2.2%, consumer spending by 7.5%, and GDP by 5.4% and significantly increased unemployment by 2% per average state by the end of the observation period. A counterfactual analysis shows that a nationwide lockdown on March 15, 2020, would have reduced total cases by 60%, while its absence would have resulted in five times more cases by April 30. The average cost of reducing a new infection was about $28,000 in lower GDP.

Note:
Funding Information: None to declare.

Conflict of Interests: None to declare.

Keywords: : Lockdowns, Natural Experiments, Difference in Difference, COVID-19, Disease Spread, Disease Penetration

JEL Classification: M3, I18, Z18

Suggested Citation

Tellis, Gerard J. and Sood, Ashish and Nair, Sajeev and Sood, Nitish, Lockdown Without Loss? A Natural Experiment of Net Payoffs to COVID Lockdowns (November 18, 2022). Journal of Public Policy and Marketing 2022, Available at SSRN: https://ssrn.com/abstract=4284029 or http://dx.doi.org/10.2139/ssrn.4284029

Gerard J. Tellis (Contact Author)

University of Southern California - Marshall School of Business, Department of Marketing ( email )

Hoffman Hall 701
Los Angeles, CA 90089-0443
United States
213-740-5031 (Phone)
213-740-7828 (Fax)

HOME PAGE: http://gtellis.net

Ashish Sood

University of California, Riverside (UCR) - School of Business Administration ( email )

900 University Ave
Riverside, CA 92521
United States
6782059931 (Phone)

HOME PAGE: http://ashishsood.me/

Sajeev Nair

University of Kansas - School of Business ( email )

Nitish Sood

Augusta University ( email )

1120 15th Street
Augusta, GA 30912
United States

HOME PAGE: http://www.nitishsood.net

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
98
Abstract Views
644
Rank
583,440
PlumX Metrics