Pitching Research® … Research Question Matters!

Abstract

Faff’s (2015; 2021a) “Pitching Research” framework (PRF) is built on a research planning tool that challenges (novice) researchers to productively communicate their prospective research ideas to academic field experts. The framework gives you a total communication budget of 1,000 words ± 20%, to be allocated across 11 items. The current paper focuses on the second listed item in the PRF, (B) Research Question. Informed by an extensive personal research career together with insights gleaned from the latest relevant literature, I give practical guidance and tips on how to create an effective research question (RQ).