Should You Listen to Crypto Youtubers?

23 Pages Posted: 29 Nov 2022

See all articles by Stefanie Moser

Stefanie Moser

University of Klagenfurt

Alexander Brauneis

Nottingham Trent University Business School

Abstract

YouTube content drives prices and trading volume of low cap cryptocurrencies. Using a sample of 305 YouTube videos we find significant positive abnormal returns as well as abnormal trading volume in the wake of the coverage of a specific coin. These effects are transitory though, excess returns and excess volume are reversed shortly thereafter.

Keywords: cryptocurrencies, YouTube, event study, social networks

Suggested Citation

Moser, Stefanie and Brauneis, Alexander, Should You Listen to Crypto Youtubers?. Available at SSRN: https://ssrn.com/abstract=4288785 or http://dx.doi.org/10.2139/ssrn.4288785

Stefanie Moser (Contact Author)

University of Klagenfurt ( email )

Universitätsstraße 65-67
Klagenfurt am Wörthersee, 9020
Austria

Alexander Brauneis

Nottingham Trent University Business School ( email )

Nottingham, NG1 4QF
United Kingdom

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