Should You Listen to Crypto Youtubers?
23 Pages Posted: 29 Nov 2022
Abstract
YouTube content drives prices and trading volume of low cap cryptocurrencies. Using a sample of 305 YouTube videos we find significant positive abnormal returns as well as abnormal trading volume in the wake of the coverage of a specific coin. These effects are transitory though, excess returns and excess volume are reversed shortly thereafter.
Keywords: cryptocurrencies, YouTube, event study, social networks
Suggested Citation: Suggested Citation
Moser, Stefanie and Brauneis, Alexander, Should You Listen to Crypto Youtubers?. Available at SSRN: https://ssrn.com/abstract=4288785 or http://dx.doi.org/10.2139/ssrn.4288785
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