Trusted Content Creators

Abstract

The Internet revolutionised the distribution of information. It allowed anyone to speak to large audiences and share their expertise or views. It weakened the role of traditional information gatekeepers, such as newspapers or broadcasters. Decentralised content production brought many undisputed benefits. It democratised content production and distribution. However, it also brought new challenges. With abundant information, it is ever more important to find a way to navigate them meaningfully. The difficulty of regulation is that while non-editorial content requires different approaches compared to editorial content, editorial content is simultaneously losing ground to content of lesser quality.