The Economics of Media Markets

University FAF Economics Discussion Paper No. 10

33 Pages Posted: 4 Sep 2003

See all articles by Ralf Dewenter

Ralf Dewenter

University of the Federal Armed Forces Hamburg - Department of Economics

Date Written: June 2003

Abstract

Media and especially mass media like newspapers or magazines are characterised by a number of peculiarities which are interesting from both a theoretical and empirical point of view. The interrelationship of reader and advertising markets, high sunk costs and large economies of scale are typical features. This paper reviews the existent literature on media markets and their peculiarities and lines out areas for further research.

Suggested Citation

Dewenter, Ralf, The Economics of Media Markets (June 2003). University FAF Economics Discussion Paper No. 10, Available at SSRN: https://ssrn.com/abstract=429501 or http://dx.doi.org/10.2139/ssrn.429501

Ralf Dewenter (Contact Author)

University of the Federal Armed Forces Hamburg - Department of Economics ( email )

Holstenhofweg 85
Hamburg, 22043
Germany

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